AI Acrobatics for

Neurabello

Proposal · June 2026 · Prepared for Robert

From 5 patients to a full clinic.

Neurabello is a clinic with a miracle-level treatment — 3-minute accelerated TMS that works when nothing else has. Capacity for 40 patients a month. Currently seeing 5. The problem isn't the treatment. It's that people who desperately need it can't find you. This proposal is the plan to change that.

Patients per month today

Patient capacity available

$18–19K

Per treatment value

Marketing systems in place

Where we are today

You have a miracle cure. And it's mostly empty.

Robert told me directly what's happening. The treatment works. The results are real. But the patient pipeline doesn't exist. Two salespeople came and went over six months with nothing to show for it. The clinic can handle 40 patients a month and you're seeing four or five. This is not a treatment problem. It's a discovery and conversion problem.

No one can find you

When someone in San Diego searches "TMS therapy" or "depression treatment near me," Neurabello doesn't appear. There's no local SEO presence, no Google Business Profile with reviews, no content answering the questions people are actually typing into Google. They find other clinics. They never know you exist.

The brand works against you

Robert told me directly: "Nobody can spell Neurabello." When someone hears about you from a doctor, a friend, or an ad and tries to Google the name — they can't find you. The name that should be your brand's strongest asset is a barrier to entry. This is fixable, and it matters more than most clinics realize.

The story isn't being told

Four facts make Neurabello genuinely different from every other TMS clinic in the country: 3-minute treatment instead of 20. More comfortable and easier to tolerate. Accelerated protocol — the most effective approach available. Start with what actually works first, no wasted years and thousands. These four facts should be everywhere. Video. Social. Search. Ads. Right now they're nowhere.

"We know where we are. Which is zero. I have a clinic that's a miracle cure for people — it really is — and it's mostly empty."

Diagram: Current State vs Target State

The patient acquisition engine

Four systems. One pipeline. Patients in the door every week.

This is not a website. It's a machine that finds people who need TMS, tells your story in a way that actually moves them, and converts that interest into scheduled appointments — with AI handling intake 24 hours a day and a clear human escalation path when it's needed.

Diagram: End-to-End Patient Acquisition Engine

Discovery Layer

Getting in front of people exactly when they're searching for help — before they find another clinic.

Local SEO across San Diego — ranking for "TMS therapy San Diego," "depression treatment," "PTSD treatment near me," "OCD therapy San Diego," and related terms. Content built for every condition you treat, for every neighborhood you serve.
Google Business Profile optimization — complete profile with photos of the clinic and equipment, patient reviews, Q&A section answering common questions, weekly posts with educational content, and accurate service area mapping.
Social media content strategy — consistent presence on Instagram, TikTok, Facebook, and YouTube. Short-form video that reaches people where they already spend time. Not ads that interrupt. Content that helps and educates.
B2B referral pipeline — direct outreach to companies, labor unions, EAP programs, primary care physicians, psychiatrists, and therapists in San Diego. Building referral relationships that compound over time.
Paid advertising — Google Ads for high-intent TMS searches, Meta ads targeting people interested in mental health and depression treatment, retargeting for website visitors who didn't convert on first visit.

Story Engine

Making people feel understood before they ever walk in the door. This is what separates "I saw an ad" from "I need to go there."

Professional 2-day media production shoot — capturing real patient transformations (with consent), the clinic experience, the equipment, the team, and Robert's vision for what Neurabello actually is.
Patient testimonial videos — three full patient stories. Before TMS: what life was like, what they tried, why they lost hope. The experience: what the 3-minute treatment actually felt like. After: what changed, what their family noticed, what they'd tell someone who's suffering right now.
Robert's vision interview — the founder's story. Why Neurabello exists. What makes this different from every other clinic. The mission. This becomes the emotional core of the entire brand.
Educational content library — "What is accelerated TMS?," "Depression vs treatment-resistant depression," "Why 3 minutes changes everything," "How insurance covers TMS," "What to expect at your first appointment."
Social media content engine — 15-20 short clips per month. Patient soundbites, Robert answering common questions, treatment demos, FAQ answers, "Did you know?" moments. Optimized for Instagram Reels, TikTok, and YouTube Shorts.

Diagram: Content & Story Engine

AI Intake Agent

Your 24/7 front desk. Qualifies patients, checks insurance, books appointments — and knows exactly when to bring you in.

Voice agent on your phone line — answers every call instantly, any time of day or night. Greets callers warmly, identifies whether they're new or existing, asks what they're looking for help with, and guides the conversation naturally.
Chat agent on your website — same intelligence, text-based. Pops up when someone's browsing treatment pages. Answers questions, shares relevant testimonials, offers to check insurance or schedule a call.
Insurance verification — collects insurance information and checks coverage eligibility in real time. Presents payment plan options for self-pay patients. No surprises when they show up.
Appointment booking — integrates directly with your calendar. Shows available slots, books the appointment, sends confirmation and reminder messages automatically.
Human escalation — when a case is complex, when someone's in crisis, or when Robert specifically is needed, the AI hands off seamlessly. The patient never feels like they hit a wall. They feel taken care of.

Diagram: AI Intake Agent Flow

Review & Referral Engine

Every treated patient becomes a source of new patients. This is the flywheel that makes the whole system compound.

Automated review collection — after treatment completion, a gentle, well-timed sequence asks patients to share their experience on Google. 5-star path for happy patients. Private feedback path for any concerns, resolved before they become public.
Referral program with tracked incentives — patients who refer others get recognized and rewarded. Doctors and therapists who refer get regular updates on their patients' progress, keeping Neurabello top of mind.
Post-treatment follow-up — 30-day, 60-day, and 90-day check-ins. Not just "how are you doing" — actual value. New research, community events, maintenance tips. Stays in their life without being annoying.
Re-engagement campaigns — past patients who completed treatment six or twelve months ago. Former patients who stopped coming. People who called once but never booked. Automated, personal, appropriate.

Production plan

2-day media shoot. Everything we need to tell the story.

A structured, professional production that captures patient transformations, the clinic experience, Robert's vision, and a full library of content for every channel — all in two focused days.

Day 1 — Patient Stories & Clinic Experience

8:00–9:30 AM

Setup and B-Roll — Arrive at the clinic. Set up lighting and audio. Capture the clinic exterior (patients need to recognize it when they arrive), treatment rooms, the TMS equipment, waiting area, San Diego establishing shots. The space patients walk into should feel welcoming on camera.

9:30–12:00 PM

Patient Testimonial Interviews — 3 patients, 45 minutes each. These are the most important videos we'll create. Real patients sharing real stories. What life was like before TMS — the depression, the treatments that failed, the lost hope. What the experience was actually like — was it comfortable? Did the 3 minutes feel fast? What surprised them? The transformation — what changed? What did their family notice? What would they tell someone who's suffering right now and wondering if this is worth trying? Unscripted. Real. These videos are the emotional engine of everything that follows.

12:00–1:00 PM

Break and reset. Lunch. Review morning footage. Adjust for afternoon if needed.

1:00–3:00 PM

Treatment Demonstration Video — Walk through the full accelerated TMS process on camera. Show the machine up close. Explain what the patient experiences — the sound, the sensation, the positioning. Demystify the experience so that anyone watching knows exactly what to expect. This video answers the question everyone has but rarely asks: "What actually happens when I go there?"

3:00–5:00 PM

Detail Shots and Additional B-Roll — Close-ups of the equipment, hands on the machine, patient and staff interactions, arrival and departure sequences, natural clinic moments. Building a b-roll library that can be used across every piece of content for months.

Day 2 — Robert's Vision & Educational Content

8:00–10:00 AM

Robert's Story and Vision Interview — This is the founder's piece. Why does Neurabello exist? What did Robert see in the mental health space that made him say "this needs to exist"? What makes this clinic different — not just the technology, but the philosophy? What does Robert want patients to feel when they walk in? This interview becomes the emotional core of the brand. It's the video that makes people trust Neurabello before they ever meet anyone.

10:00–12:30 PM

Educational Content Block — 4 videos, roughly 30 minutes each. (1) "What is Accelerated TMS?" — The complete explanation for someone who's never heard of it. (2) "Depression vs Treatment-Resistant Depression" — Why traditional approaches often fail and when TMS becomes the right answer. (3) "Why 3 Minutes Changes Everything" — The science behind the accelerated protocol, explained clearly. (4) "Insurance and Payment Explained" — How coverage works, what self-pay looks like, payment plans available. These videos live on the website, get clipped for social, and become the foundation of all paid advertising.

12:30–1:30 PM

Break.

1:30–3:30 PM

Social Media Content Sprint — Quick-hit clips, 30 to 90 seconds each. Patient soundbites that grab attention in the first 3 seconds. Robert's best insights from the morning interview. FAQ answers delivered in a single take. "Did you know?" moments about TMS and mental health. Optimized for vertical video — Instagram Reels, TikTok, YouTube Shorts. These are the pieces that reach new audiences who aren't searching for TMS yet but need to know it exists.

3:30–5:00 PM

Wrap and Asset Review — Review everything captured. Identify any gaps. Confirm the content calendar for the first 30 days post-launch. Make sure we have everything needed before the crew wraps.

Total deliverables from the shoot: 3 full patient testimonial videos (3–5 minutes each), 1 treatment walkthrough video, 1 Robert vision and founder story interview (5–8 minutes), 4 educational explainer videos (2–3 minutes each), 15–20 short-form social media clips, and a full b-roll library for ongoing content creation. These assets power the entire marketing engine for the next 6–12 months.

Your marketing foundation

Four facts. Every ad. Every video. Every conversation.

These are the four things that make Neurabello genuinely different from every other TMS clinic. Every piece of content we create leads with these. Every ad tests combinations of these. Every conversation Robert has with a prospective patient or partner is built on these.

3 min

Treatment time

Standard TMS takes 20 minutes per session, multiple times a week, for weeks. Accelerated TMS at Neurabello takes 3 minutes. That difference is everything — it fits into a lunch break, it's less intimidating for new patients, it means people actually complete their treatment instead of dropping out. This single fact is your strongest marketing asset.

Comfort

Easier to tolerate

Traditional TMS can be uncomfortable — the tapping sensation, the duration, the frequency. Many patients who need treatment can't tolerate it. Neurabello's accelerated protocol is significantly more comfortable. Patients who couldn't handle other treatments can handle this one. That expands your addressable market immediately.

Protocol

Most effective approach

Not all TMS is the same. The accelerated protocol used at Neurabello delivers results faster and more effectively than standard approaches. This isn't marketing language — it's clinical reality. Patients who failed standard TMS elsewhere have succeeded here. That's a story that needs to be told.

First

Right treatment first

Most mental health treatment is a trial-and-error process. Try this medication. Now try this one. Now try therapy. Months and years go by. Thousands of dollars are spent. Neurabello starts with what actually works. This is the promise that separates you from every psychiatrist, every therapist, every pill.

Diagram: The Story Engine — How Emotion Drives Conversion

Investment

Three ways to start. Same engine. Different pace.

Every tier includes the 2-day media production shoot and the core patient acquisition engine — Discovery, Story, AI Intake, and Review systems. The difference is how much of the ongoing management and optimization we handle for you.

SEO & AI-SEO Growth

Technical SEO, Google Business Profile, money pages, authority hubs, and GEO answers.

$4,500/month

+ $7,500 one-time setup (Website Design & Build + SEO setup)

Full Website Design & Build (Service D) with crawlable, schema-rich pages
Service A setup — technical SEO audit, GBP + schema foundation
Technical SEO: site speed, mobile-responsive, indexation hygiene
Up to 8 money-keyword pages / month (TMS near me, drug-free depression treatment)
Local SEO GBP management — review velocity, condition x neighborhood geo hubs
AI-SEO / GEO: content structured to be quoted by ChatGPT, Perplexity, Gemini
Authority content hubs — 'Beyond TMS' + SWIFT 12-month durability pillar
Bi-weekly reporting & strategy calls; share-of-voice tracking vs Kadima / Pacific

Recommended

Full Engine Retainer

SEO Growth Engine + Media Starter + Ongoing Acquisition Management bundled together.

$6,800/month

+ $19,500 one-time setup ($7,500 Website + $12,000 Acquisition Build)

Everything in SEO Growth Engine (technical SEO, GBP, up to 8 pages/mo, GEO answers, authority hubs)
Service B — Media Starter: 1 professionally shot cinematic video / month + 4–6 social cutdowns (IG Reels, TikTok, YouTube Shorts)
Service C — End-to-End Acquisition System ($12,000 build)
AI concierge ('Ground') — HIPAA-compliant chat + voice, qualifies on severity / fit / budget
7 nurture sequences (email + SMS) written + wired for each patient avatar
Stripe/FanBasis deposit-before-appointment booking + financing/payment plans
HIPAA-clean intake, clinical handoff, and veteran Tricare prior-auth flow scaffolding
Six Sigma KPI control dashboard (CAC, cost/booked patient, stage conversion, LTV, no-show %)
Paid ad campaign management — Google Ads + Meta (ad spend is Client-funded and not included)
Weekly strategy calls + monthly performance reviews with patient acquisition metrics

Market Domination Engine

Everything in Growth, plus aggressive content cadence, digital PR, and advanced brand strategy.

$9,500/month

+ $19,500 one-time setup

Everything in Full Engine Retainer
Brand strategy and naming work — positioning, messaging architecture, visual identity
Media Standard / Premium upgrades (2+ cinema-grade videos/mo, always-on short-form package)
Aggressive content cadence — 12+ page-equivalents/mo (segment landers, hubs, PR assets)
Full segment lander system (self-pay, executive, veteran, family) to out-rank incumbents
Digital PR program (SWIFT durability + KindBridge halo)
National expansion SEO scaffolding (the B6 franchise roll-out asset)
Weekly performance reports + 60-minute dedicated strategist calls
Investor deck support — materials for WeFunder campaign and investor conversations

90-day roadmap

Zero to full clinic. Week by week.

The sequence that takes Neurabello from 5 patients a month to a predictable, growing pipeline — with clear milestones at every stage.

Diagram: 90-Day Growth Roadmap

Weeks 1–2

Foundation

The heavy lifting happens here. Everything that the rest of the plan depends on gets built first.

2-day media production shoot (scheduled within first 7 days)
Video editing begins — patient stories, Robert interview, educational content
Website design and development — all pages, content sections, intake integration
Local SEO audit completed — keyword research, competitor analysis, technical audit
Google Business Profile claimed, verified, and fully optimized
AI intake agent configured — trained on Neurabello's conditions, protocols, pricing, FAQs
Social media accounts set up and branded across all platforms

Weeks 3–4

Launch Preparation

Everything goes from in-progress to ready. Testing, polishing, and preparing for public launch.

Video editing completed — all patient stories, educational videos, and social clips delivered
Website launched — story pages, treatment pages, educational hub, booking integration
AI chat agent deployed on website and tested end-to-end
Social content calendar built for first 30 days — every post, caption, and asset mapped
Local SEO content published — condition pages, location pages, FAQ schema
Google Business Profile populated with initial posts, photos, and service listings
B2B outreach sequences written and loaded into CRM for launch

Weeks 5–8

Launch & Distribution

The engine goes live. Content flows. Ads begin. The pipeline starts producing.

Content rollout begins — social posts, blog articles, video publishing across all channels
First paid ad campaigns launch — Google Ads for high-intent TMS searches, Meta ads for awareness
B2B outreach program activated — first sequences sent to companies, unions, and EAP contacts
AI voice agent deployed on phone line — full intake flow live 24/7
Local SEO campaigns begin showing results — initial rankings tracked weekly
Review collection system activated for all existing and new patients
First patient flow through the complete new system — tracked end to end

Weeks 9–12

Optimize & Scale

Review the data. Double down on what's working. Cut what isn't. Build the flywheel.

First 30 days of performance data reviewed — patient sources, conversion rates, cost per acquisition
Ad spend optimized — budget shifted to highest-converting channels and audiences
Content strategy refined — more of what resonated, less of what didn't
AI agent fine-tuned — improved responses based on real patient interactions
Review engine fully active — Google reviews accumulating, social proof building
Referral program launched — patient and physician referral tracking live
Full dashboard delivered — real-time visibility into patient volume, source attribution, pipeline health
Month 4 strategy session — plan the next phase based on real data and traction

Let's fill this clinic.

You have a treatment that genuinely changes lives — a 3-minute protocol that works when nothing else has. The clinic can handle 40 patients a month. You're seeing 5. The gap between where you are and where you should be isn't a mystery. It's a system that hasn't been built yet. Let's build it.

AI Acrobatics · aiacrobatics.com · julian@aiacrobatics.com